About Us

Pelican Fish Apparel was born out a lifelong passion for fishing. My mom took me to a trout farm when I was 6 years old and that’s when I was hooked. That was1967 when Santa delivered my rod and reel made by South Bend. Over the years I’ve accumulated enough fishing gear to last a lifetime. This passion led me to create Pelican Fishing Apparel for fishing enthusiasts. I mean every fisherman needs apparel to look the part!  My hope is that you will find something in our store for yourself, family or friends.

Each design has its own character for fishermen. My personal experiences have allowed me to catch a wide variety of fish in both freshwater and saltwater and our growing collection features both; along with funny and classic fishing sayings.

Our namesake comes from the ultimate coastal icon, the Pelican which lives and thrives throughout the US both inland and on our shores. It doesn’t rush; it rides the thermals, reads the swell, and strikes with quiet precision. That effortless relationship between predator, prey, and the open sea is the ethos. Let’s face it, Pelicans are great fishing birds!

We offer purposeful designs with a classic style. Whether you’re casting into the flats at first light or swapping stories around a beach fire, Pelican Fish Apparel is made to live in the salt, age with the seasons, and stay true to the fishermen spirit. Fishing apparel for first light to dockside nights. 

Whether it’s high tide or low tide, Pelican Fish Apparel has you covered.